// Server-Side Tracking Specialists

Your Server Side
Tracking Partner

We help you build, maintain, and evolve high-performance server-side tracking systems that improve your marketing efforts, respect privacy, leverage identity, adapt to browser changes — without lock-in, technical debt, or surprises.

For the last 5 years we've been working behind the scenes with brands like Skims, Netflix, Mercedes, Unilever, Heineken, Chobani, American Standard, Glossier, New Era and a long list of others — solving the same problems you're facing today.

Get in Touch How We Work

Server-Side Tracking Isn't a Panacea

Most teams assume server-side tracking automatically fixes their data problems. It doesn't. If critical details like identity, cookies, click IDs, and privacy aren't engineered correctly, you simply recreate the same bad data you already have — on a server.

Real results come from understanding every detail in your data pipeline, not just new infrastructure.

Most server-side tracking vendors lock you into a single platform. We don't. We're platform-agnostic — whether that's GTM Server Side, Cloudflare Zaraz, bespoke solutions, or enhancements to your existing setups like Elevar and Stape. You get the architecture that fits your business, not ours.

// Why It Matters

The Benefits of Server-Side Tracking

Feed ad platforms better data

Ad platforms are built on AI. They need accurate data to send you traffic that converts. Better data means improved optimization and lower cost per acquisition.

Prove every conversion

Show finance and leadership the full ROI your ad spend is actually generating.

Capture richer behavioural signals

Power smarter emails, retargeting, and personalization that drive repeat sales — instead of driving blind.

Feed email tools accurate signals

Dramatically improve email marketing performance by seeing every action your contacts take.

Stay compliant without losing insight

Keep regulators happy and retain complete visibility into customer behavior.

Make your site faster and lighter

Reduce bounce rates and improve Core Web Vitals while tightening tracking accuracy.

Train machine learning models accurately

Give your LTV, churn, and attribution models pure signals to learn from.

Own your tracking infrastructure

Control your data, your privacy, and your future — no third-party gatekeepers.

Reduce legal risk from third-party scripts

Control every script that runs on your site and maintain an airtight chain of custody for your customers' data.

Add and remove marketing channels with ease

Centralize data flow so you can test or switch vendors without rewriting every tag on your site.

Harden your ad channels against fraud

Apply server-side controls and filtering that stop bots and click farms before they hit your campaigns.

Connect automations effortlessly

Centralize your data so AI automation, marketing, CRM, and analytics tools connect instantly.

Bottom Line — well-architected server-side tracking solutions pay for themselves almost immediately.

// Process

How to Work With Us

01 Step 01

Chat With Us or Book a Free Audit

Start with a discovery session. We'll review your GTM or server-side setup, identify tracking gaps, and show you where performance and accuracy can be improved.

02 Step 02

Choose Your Model: Build or Advise

Work with us however you prefer: Done-For-You Implementation where we handle everything from architecture to deployment — or Advisory Partnership where we work alongside your internal team.

03 Step 03

Ongoing Optimization

Once live, we stay available for audits, updates, and scaling — ensuring your data stays accurate as your site, privacy landscape, and marketing stack evolve.

// About Us

Signals Engineers Who've Seen It All

We're a team of signals engineers with 10 years of combined experience building resilient, server-side systems that don't fall apart — and we'll help you build the same foundation so your marketing, analytics, and growth efforts finally have solid ground to stand on.

Behind the scenes, we've supported the data stacks of some of the most demanding brands on the planet — from enterprise e-commerce to global platforms like Meta and TikTok. Identity, privacy, tracking, attribution, weird browser behaviour… we've seen it all, fixed it all, and built systems that survive the next wave of platform changes.

// The Team

Partners

Jon Cairo

Founding Partner

Jon is a software engineer specialized in signals engineering. He's led solutions at Elevar & CustomersAI, consulted for fast-growing SaaS companies, partnered with Meta & TikTok, and worked with some of the world's largest online advertisers. Jon specializes in building resilient, privacy-respectful measurement frameworks that give companies deeper insight, cleaner data, and a meaningful competitive edge.

Felipe Maté

Founding Partner

Prior to leading the tracking implementation team at Elevar, Felipe spent years executing diverse B2C marketing campaigns. This hands-on background ensures he understands exactly what brands need to measure to drive growth. Today, Felipe helps enterprise clients optimize their data infrastructure with a privacy-first approach.

// Work With Us

Let's Talk About Your Tracking

Start with a free audit or just reach out to chat. We'll take a look at your setup and tell you exactly where you're losing data, revenue, and insight.

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Free tracking audit — no commitment

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Fixed projects and flexible retainers

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Zero platform lock-in

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Response within one business day